Thoroughly revised to include the latest practices in business communication and the advancements in communication technology.
The book is divided into seven sections
Section I: Introduction
Section II: Business Correspondence
Section III: Report Writing
Section IV: Other Business Communications
Section V: Job-related Communication…
This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate courses of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing w…
With the growing barrage of "big data," it becomes vitally important for organizations to make sense of this data and information in a timely and effective way. That's where analytics come into play. Research shows that organizations that use business analytics to guide their decision making are more productive and experience higher returns on equit…
This new, thoroughly revised edition presents the concepts, techniques, and applications of strategic management in a lucid and learner-friendly manner. Special effort has been made to relate these to the Indian context.
Salient Features
State-of-the-art framework of strategic management
Coverage of all major issues in strategic management
…