"Throughout my travels and conversations with customers and partners around the world, I have been thoroughly impressed with how many of them have read and been influenced by Paul's first book CRM at the Speed of Light. Wait until they get their hands on this well-crafted follow up. Paul's second book on the hot topic of CRM should become the standard for straight talk on what can be a complex subject. This guy really gets it and his readers will too!"

-Bruce Culbert, Senior Vice President and CRM Global Practice Leader, KPMG Consulting

"What Paul Greenberg does here in CRM at the Speed of Light is to help companies know where to turn for help as they decide what to do. He doesn't pull any punches (he even made us wince a few times), but his goal is not to flatter. It's to provide a handbook of what to do to build the necessary capabilities and how to choose the partners that will lead to successful customer-based ROI."

-Don Peppers & Martha Rogers, Peppers & Rogers Group

"CRM is becoming an enterprise strategy-an integrated and integral part of every successful company. CRM at the Speed of Light shows you how. Paul Greenberg gives great insight to the changing landscape and success factors that executives need to know."

-Craig Conway, President and CEO, PeopleSoft Inc.

"Every business has a mandate to ger, keep, and grow profitable customers. CRM technology has expanded quite a bit over the last year, and it is constantly evolving in search of better, smarter approaches to create ongoing dialogs with customers. In his eagerly awaited second edition, Paul sheds light on this new era of CRM with his trademarked wit and candid honesty. Fortified with Paul's insightful commentary, readers will come away with a comprehensive view of the CRM market."

-Roger Siboni, President and CEO, E.piphany

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