This text will help develop communication skills needed by those aspiring to become effective communicator..."> This text will help develop communication skills needed by those aspiring to become effective communicator..."/>
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Effective Business Communication

This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate courses of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations, and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations.

FEATURE HIGHLIGHTS

Principles of the 7 Cs of communication, to guide readers in choosing an appropriate content and style

More than 400 examples, from actual business organizations, to give a real-world flair to the treatment

Checklists in select chapters, to enable readers review their progress, understanding of the text, and homework

Mini cases and incidents, for in-class analysis and impromptu evaluations via assignments

â– Visuals of actual presentations, memos and business letters, to supplement textual matter

Chapter outlines and summaries, to facilitate the teaching-learning process

Appendixes on "Visual Aids in Business Communication", "Grammar, Punctuation and Style", and "Business Communication and Legal Issues": these are additional reference materials

Availability
#
Information Technology 651.7/MUR/IT0341
IT0341
Available
Detail Information
Series Title
-
Call Number
651.7/MUR/IT0341
Publisher
New Delhi : Tata McGraw-Hill Publishing Company Limited.,
Collation
-
Language
English
ISBN/ISSN
0-07-018775-4
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
Seventh Edition
Subject(s)
Business Communication
Effective Management
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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