This new, thoroughly revised edition presents the concepts, techniques, and applications of strategic management in a lucid and learner-friendly manner. Special effort has been made to relate these to the Indian context.

Salient Features

State-of-the-art framework of strategic management

Coverage of all major issues in strategic management

Special emphasis on information management and technology, and globalisation

in the context of strategic management

Fifteen new case studies with a note on case method and case analysis

Numerous illustrations and exhibits covering a wide range of industries

Chapter-end summaries, short-answer and discussion questions, references and

notes, and so on

With its comprehensive coverage, the book is ideal for self-study and fully meets the requirements of graduate and postgraduate students of management and allied disciplines. Middle-level managers and trainers would also find the book useful.

Azhar Kazmi is Professor of Business Administration at Aligarh Muslim University. A mechanical engineering graduate of Birla Institute of Technology and Science, Pilani, he obtained his MBA from RA Podar Institute of Management, University of Rajasthan, Jaipur, and PhD in Management from Kurukshetra University, He has a diploma in training and development and another in distance education.

Prof Kazmi has been teaching MBA students for over two decades and has authored 40 research papers and articles. He has been the Vice Chairman of Strategic Management Forum of India, member on the executive board of the Association of Indian Management Schools, Vice Chairman of the Indian Society for Training and Development, Lucknow Chapter, and a member on the Board of Studies of Centre for Management Education, All India Management Association. He is the founder-Director of the School of Management and Information Studies at University of Ajmer where he established the MBA programme. Prof Kazmi serves on the academic boards and committees of several business schools and university management departments.

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