APA Style

Kale, N., Ahmed, M. (June, 2015). Consumer Behavior : S. Y. B. M. S. : Semester - III : ( Marketing Group - Elective ) (First Edition). Mumbai: Vipul Prakashan.

MLA Style

Kale, N.G.., Ahmed, Mehtab. "Consumer Behavior : S. Y. B. M. S. : Semester - III : ( Marketing Group - Elective )". First Edition Mumbai: Vipul Prakashan, June, 2015. Text.