APA Style

Kale, N., Ahmed, M. (June, 2015). Principles of Marketing ( Text and Cases ) : S. Y. B. M. S. : Semester - III (First Edition). Mumbai: Vipul Prakashan.

MLA Style

Kale, N.G.., Ahmed, M.. "Principles of Marketing ( Text and Cases ) : S. Y. B. M. S. : Semester - III". First Edition Mumbai: Vipul Prakashan, June, 2015. Text.