APA Style

Kale, N., Ahmed, M. (2002). Marketing Research T.Y.B.M.S. Sem-VI (Eighth Revised Edition). Mumbai: Vipul Prakashan.

MLA Style

Kale, N.G.., Ahmed, Mehtab. "Marketing Research T.Y.B.M.S. Sem-VI". Eighth Revised Edition Mumbai: Vipul Prakashan, 2002. Text.