APA Style

Kale, N., Ahmed, M. (2002). Marketing Research : T.Y. B.M.S. : Semester - VI (Second Thoroughly Revised Edition). Mumbai: Vipul Prakashan.

MLA Style

Kale, N.G.., Ahmed, M.. "Marketing Research : T.Y. B.M.S. : Semester - VI". Second Thoroughly Revised Edition Mumbai: Vipul Prakashan, 2002. Text.