APA Style
Rajagopalan, S. (2006).
Bottom Of The Pyramid Markets Concepts And Cases (First Edition).
Hyderabad:
The Icfai University Press.
MLA Style
Rajagopalan, S(Ed.).
"Bottom Of The Pyramid Markets Concepts And Cases".
First Edition
Hyderabad:
The Icfai University Press,
2006.
Text.