APA Style

Fiffer, S. (1986). So You've Got a Great Idea : Here's How to Develop It, Sell It, Market It, or Just Cash In on It. . Massachusetts: Addison Wesley Publishing Company.

MLA Style

Fiffer, Steve. "So You've Got a Great Idea : Here's How to Develop It, Sell It, Market It, or Just Cash In on It.". Massachusetts: Addison Wesley Publishing Company, 1986. Text.